News — menswear

Interview with Matthew Singer conducted by WWD at the trade show Project Vegas. Presented by UBM FASHION and The Tents.

Promotional video produced by Gilt.com for the M. Singer Experience exclusive launch. Discusses the philosophy behind the comfort driven brand. 

Guys know how to dress for work," Singer explains. "It's a uniform. I wanted to create the uniform for the weekend." This translates into slim pants, lightweight cotton shirting, casual T-shirts (cut "roomy in the shoulder and tailored in the body," Singer says), and shorts that hit right above the knee. All in all, it's the perfect proposition for a guy who wants to look good but doesn't want to work too hard for it (which is a lot of men out there).